One Month One Art Limited

一月一藝術:推廣港人文藝生活

by Prof. Winton Au

區永東教授

Objectives 目的

 

Find the arts unfathomable? One Month One Art is here to offer a fresh perspective into art performances via a guided experience. Who knows – you could be the next regular!

有見香港的藝術參與率一直落後於其他地區,「一月一藝術」團隊籌辦觀眾拓展計劃「文化藝術欣賞之旅」,透過導賞概念,凝聚及培育熱愛藝術的粉絲、為新觀眾提供藝術欣賞導讀,提升觀賞體驗,培養大眾欣賞表演藝術的習慣,令藝術融入生活。

Beneficiaries 受惠對象

 

New & Experienced audiences, Art groups

新觀眾 & 資深粉絲 & 劇團

Social Impact 社會效益

Through preparing for and conducting appreciation tours, docents deepen their understanding and appreciation of the performances. Through the tours and docents’ personal sharing, audiences who are new to arts shall develop better understanding, interest and appreciation towards arts. The whole scheme serves as a two-tier audience development for art groups to educate new audiences and to groom loyal audiences.

 

透過培育計劃,團隊將為本身對表演藝術已有認識的人提供導賞培訓,深化他們的認知。由資深粉絲帶領導賞及討論,可望啟發「初哥」對表演藝術的興趣,並學會欣賞這些作品,從而建立觀看藝術的習慣。長遠而言,計劃有助劇團吸納新觀眾群,並提高現有觀眾的忠誠度。

Project Team 項目團隊

PROF. WINTON AU
DEPARTMENT OF PSYCHOLOGY, FACULTY OF SOCIAL SCIENCE

區永東教授
中大社會科學院心理學系

MS. RIBBLE CHUNG

THE OFFICE OF THE ARTS ADMINISTRATOR

鍾小梅

中大藝術管理辦公室經理

Supported by資助計畫

Sustainable-Knowledge Transfer Fund 2019/20

可持續知識轉移項目基金 2019/20

© COPYRIGHT THE CHINESE UNIVERSITY OF HONG KONG - DEPARTMENT OF PSYCHOLOGY